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There's
no better indicator of the mainstream populace than TV.
Television captures the trends and interests of society like no other
outlet. You've probably seen television ads for Linux servers from Big
Blue (IBM) over the last two years. In one they show a dressed-down
computer geek in a nearly empty server room saying he replaced the many
old servers with a just a few Linux servers. That's great branding and
education of what Linux can do.
Two new TV ads for desktop Linux computers are now debuting, which may
do for desktop Linux what the IBM ads have done for Linux servers. (You can view
these ads further down.) These professionally
developed
commercials
will help educate consumers that Linux is ready for the desktop. When I
started Linspire, many folks doubted whether Linux could be made
user-friendly enough for desktop use. We've worked hard to make Linux point-and-click easy, and to remove this as a concern. Now what's of greater
importance to the adoption of Linux is educating people who have
grown up in a "Windows only" world, that full-featured alternatives
exist and may even have advantages.
In North America, Sub500 is now running a fantastic tv spot
stressing the affordability of Linux desktops. They're doing good
business selling computers online, mail-order and through their newly opened retail outlet. Sub500 is committed to expanding
their computer sales and are investing in a media campaign to make it
happen.
South of the border, Elektra has a TV ad geared toward Spanish
speakers. Because many Latin America homes are getting their first
computer, Elektra is stressing that the machine is versatile enough to suit the entire family's needs. Elektra contacted us and said that they've sold
out of the entire warehouse of Linspire computers, demonstrating
why
we are so excited about desktop Linux in emerging markets.
Educating the world that desktop Linux is capable and practical will
take more than just a couple of companies running TV ads. As the ground
swell grows around desktop Linux, you can expect to see more companies
following in the footsteps of vanguards like Sub500 and Elektra.
Collectively they'll help expand the awareness of other choices.
If you're looking for a back to school computer or a new PC for
your home or office, click
here to see Sub500's current offer (Canada only; U.S.
customers, click here to
visit their U.S. store, Sub300).
-- MichaelThe Michael's Minute Meter
View the Michael's Minute Meter Report
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