For
desktop Linux companies to be successful, we
need to reach people who
think slash and dot are just two punctuation terms. Mozilla ran a
successful
advertisement
in the New York Times for the Firefox browser,
but
desktop Linux needs a richer presentation than black and white
newsprint to convey the message. What better way to reach middle
America or middle
anywhere than with television advertisements?
Our marketing team is working on
some television spots and
they have put together a rough concept, which I
would like Michael's
Minute readers to view. In addition, I'm
asking
readers to get one other person to view the concept presentation and
answer a
brief survey. Ideally this person would not have familiarity with
Linux.
Viewers
will be presented with a
short online survey
at the conclusion of this Minute.
The input will help us craft the best advertisement possible
and also measure potential effectiveness of TV promotions. Certain
background data, such as computer experience and age
classification, is also part of the survey so we can measure different
responses from different
groups.
