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technologyMay 12, 2010

Death of Lala and the 10 Cent Web Song

Two years ago I wrote about the $20 million record label backed experiment at Lala — renting songs for 10 cents each. I warned customers that Lala would eventually go away. Last week Apple announced it was shutting down Lala, terminating all accounts.

With Lala, users couldn't even download their own songs — it was a roach motel for music where it could go in but never come out. Playback was restricted to web browsers only.

To help jilted customers take back control of their music, MP3tunes is offering a music locker for 10 cents — the cost of just one of those web songs. Unlike Lala, MP3tunes lets users download their music, sync across devices, and play from iPhones, Android, internet radios and more. And our LockerSync software is the ultimate insurance policy — you can download your entire library anytime and never be dependent on any single company.

--MR

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Michael Robertson

Technology entrepreneur with a track record of identifying promising trends in disruptive sectors.

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mr@michaelrobertson.com

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