Radio is stale and needs a digital overhaul. It hasn't advanced much beyond the AM dial. I started thinking about what would make the ultimate radio experience and here's what we came up with.
The ideal radio experience: listeners should be able to insert news, sports, and entertainment sources of their choosing. Users should feel connected to their community with regional information. Everyone has unique hobbies and their radio station should reflect this. Users should be able to look ahead to see upcoming segments, skip past unwanted ones, or replay interesting ones. And it should be available everywhere.
We call this experimental new service byo.fm — build your own radio station. If you've got a few minutes, you can create your own truly personalized radio. The days of being force-fed media by editors are over. Radio needs to go through the same digital transformation.
--MR
