Most households in the world have yet to own their first PC because it's too expensive. What if a buyer could pay $12.50 a week? That's exactly what's happening in Mexico.
Today we're kicking off a partnership with Elektra — over 850 stores throughout Latin America. Working with Elektra, we tailored our Spanish version for their unique needs: a multimedia tutorial in Spanish for first-time PC owners, dialup Internet support, and an office suite. The finished product is an easy-to-use Mexico-tailored computer system for about $600 US. With Elektra's $12.50/week payment option, desktop computing becomes a reality for a large percentage of the population previously priced out of the market.
During our pre-launch period Elektra has shipped more than 25,000 computers. Today there are about 500 million computer users online — how long before we're at a billion?
Michael Robertson, Lindows.com
